But that was the point, and influencers and Barneys customers were willing to pay such a steep price for seemingly used footwear because they were unlike anything else on the market. “Pre-distressed” is putting it nicely even when covered in crystals, these kicks looked busted, as though they’d already spent years pounding the grimy New York pavement. Ten years ago, the Italian luxury sneaker brand arguably started the trend with its pre-distressed, leather Superstar sneakers, which cost from $300 to $600 dollars. But sneakers have always been pretty “ugly” (emphasis on the Virgil Abloh air quotes), and none more purposefully so than those of Golden Goose. In 2017, everyone’s talking about “ugly” sneakers, from Balenciaga’s bulky, gorpcore Triple S shoes to Acne’s exaggerated, Bill-Clinton-on-a-jog look.
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